Dean & McPherson is thrilled to announce their continued partnership with the Melbourne Royal Show, bringing an exciting catering program for the 2024 event.
This year, 80 vendors will be on-site, including 15 new vendors, promising an exceptional culinary experience for all attendees.
The Melbourne Royal Show, running from 26 September to 6 October, will feature distinct dining areas, each offering a unique culinary journey.
Attendees can look forward to experiencing Coca-Cola Eat Street, the primary food hub, and Good Fortune Garden, debuting in 2024 and serving up delicious Asian cuisine. Show Favourites will offer a diverse range of traditional show fare, while Graze will feature a selection of Melbourne’s most popular food trucks, including the Great Northern Bar, a new addition in 2024. Additionally, Kiss FM Neon Alley, making a comeback in 2024, will illuminate Melbourne Laneway with its vibrant atmosphere.
Outside of these precincts, there’s also the Members’ Bistro, Competition Catering, and Melbourne Royal Events, which will feature curated menus focusing on Victorian produce. These events will host VIP guests and dignitaries, including Members of Parliament, business leaders, and Melbourne Royal members.
Dean & McPherson will also operate the Royal Block Café, Graze Bar, and the Pura Melbourne Milk Bar, teaming up with Pura and Melt Shop to deliver classic milkshakes and cheese toasties. They will also join forces with Coca-Cola for their very own ‘Show Clouds’ slushies.
Vendors at the Melbourne Royal Show include some of Melbourne's biggest culinary names such as Nomi Katsu, Sushi Hub, Goldie Boy, Hoy Pinoy, Burn City Smokers, Mr Miyagi, Chris Carrington from Atlas Dining’s Little Havana Cubano’s, and dessert master’s De Mochi donuts and Thicc cookies.
Over 450,000 patrons are expected to attend what is always a significant event for the city.
Paul Tyas, Moonee Valley Racing Club’s Head Of Hospitality, said he was delighted with Dean & McPherson’s continued partnership with the Melbourne Royal Show.
"The Melbourne Royal Show is a major event for the city, and we are thrilled to showcase some of the biggest and best names in food and beverage.”
“The dining options are crucial to the overall experience for the 450,000 patrons visiting the Show. From $4 cheese toasties to premium Members’ Dining, there is something for everyone.”
“Coordinating the vendors and catering for events and dining is a massive undertaking, but with our wonderful staff and strong relationship with Melbourne Royal, we are excited to deliver an exceptional experience."
Tickets for the 2024 Melbourne Royal Show are available at royalshow.com.au from August 8th.
Buy your tickets to the Melbourne Royal Show Here - https://royalshow.com.au
Personally having working in the event industry for 20 plus years and in multiple markets around the world, I have encountered many outside catering companies and have to say that, Dean & McPherson is one of the best companies that I have worked with full stop. The entire team showed an incredible amount of professionalism and flexibility, but more than anything it was their teamwork, creative abilities and willingness to assist in all aspects of the event that sets them apart from any other I have worked with.
As a company we couldn’t be happier with the decision we made to partner with Dean & McPherson. The 2018 ISPS Handa World Cup of Golf was a massive success and the perfect launching pad for what was to come as the 2019 Presidents Cup was the biggest and most successful Presidents Cup to date across every key metric. We can’t thank Dean & McPherson enough for their partnership and know that we would not have achieved what we did without them.
All I can say is wow! You all are amazing and can’t thank you enough for all you do to support us and our events. The comments and feedback received from everyone has been tremendous and it is clear that the World Cup was just the beginning for Dean & McPherson. The quality, the presentation, the service was first class – most importantly the people are just awesome – thank you for our partnership!
I just wanted to send you a note to say thanks for all of your assistance with making the breakfast a success. We have had some great feedback and much of it centred on the quality and quantity of food so it was a really great experience for our guests. On top of that the service you provided was first rate and we certainly made the correct decision in working with you and your team. Your flexibility in helping us drive as many sales as possible was greatly appreciated, in particular considering how busy you were with the constant changes around the Cox Plate.
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